What’s Driving the Trend?

Consumer preferences and expert insights align in predicting this trend. According to a recent survey by essential oil brand Aura Cacia, nostalgic scents remain a favorite. "Smell is deeply tied to memory, and capturing nostalgic aromas can create positive mood states and a sense of comfort," explains Jennifer Kellison, the company’s director of innovation. Respondents favored food-related scents like gingerbread, cinnamon, and clove, alongside classic woody fragrances such as pine and frankincense.

Sue Phillips, founder and CEO of Scenterprises, echoes this sentiment. She highlights the holiday scent of 2024 as one that marries the warmth and coziness of tradition with a modern twist. “Expect a blend of familiar holiday spices, uplifting evergreen notes, and a hint of luxurious warmth—perfect for creating an inviting, festive, and sophisticated ambiance," Phillips says.

A Candle Company’s Perspective

Voluspa, a renowned candle brand, agrees with this forecast. Brittany Bell, their director of fragrance and education, envisions a timeless holiday scent combining the grounding essence of evergreen trees with cozy undertones of amber and cashmere musk.

Creating the Perfect Holiday Ambiance

With expert consensus pointing toward a nostalgic yet refreshing scent profile, it’s clear that this warm and woodsy blend will charm your guests and make your home feel festive and inviting. Whether through candles, essential oils, or DIY creations, this signature fragrance is destined to be a holiday favorite. This inviting fragrance promises to bring comfort and elegance to any home.